Early History:
First films ever made by Lumiere brothers were set to music:
Lumiere Films
Initially all film was set to music, silent films were accompanied by either live or pre-recorded music and audience members read text on the screen:
Charlie Chaplin: Table Ballet
Charlie Chaplin: Modern Times
But the art of "music video" evolved with these early pioneers:
Russian Dziga Vertov Man With a Movie Camera
Oskar Fischinger Animations ( "visual music"), Fischinger also made short animated films to advertise Electrola Records' new release
Sergei Eisenstein's Alexander Nevsky, used extended scenes of battles choreographed to a score that had already been composed before shooting began, so that the scene could be edited in accordance with the music (wikipedia: music video).
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